Opinion: Hasbro’s $4B Peppa Pig offer looks a little skinny

HASBRO HAS ENTERED into an agreement with Entertainment One to acquire eOne for about $4 billion. / COURTESY HASBRO INC.
HASBRO HAS ENTERED into an agreement with Entertainment One to acquire eOne for about $4 billion. / COURTESY HASBRO INC.
At first glance, Entertainment One Ltd. and Hasbro Inc. make for ideal bedfellows. The former makes kids TV hit Peppa Pig, the latter is the world’s biggest toymaker. Merge one with the other and you get a combined video and merchandising giant. That’s why there’s sound strategic rationale for Hasbro’s planned 3.3 billion-pound ($4 billion) acquisition of the…

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