Regional tourism leaders optimistic new slogan can be ‘All That’ and more

A PROMOTIONAL VIDEO produced by R.I. Commerce Corp. as part of its "All That" tourism campaign showcases The Towers in Narragansett. / COURTESY R.I. COMMERCE CORP.

PROVIDENCE – R.I. Commerce Corp. recently unveiled a long-planned statewide marketing campaign, announcing to the world the Ocean State is “All That” and a perfect place to spend tourism dollars that can trickle down to local municipalities. Regional tourism leaders were not part of the state’s videotaped public announcement, though they were consulted during the

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