PROVIDENCE – SnapApp Inc., a Boston-based provider of B2B marketing software backed by Providence Equity Partners LLC, has been named an inaugural participant of Marketo Inc.’s newly launched Marketo Accelerate program.
Established to expand on Marketo’s existing partner ecosystem, Marketo Accelerate claims to be the industry’s first accelerator for marketing-technology, or “MarTech,” startups. In addition to traditional benefits such as developer support and sales training, Marketo Accelerate also incentivizes startups to leverage the Marketo Engagement Platform to deliver their best-of-breed applications directly to Marketo customers.
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SnapApp was one of five emerging marketing-tech companies announced Aug. 30 as the first participants of Marketo Accelerate. The other participants are Cloudwords Inc. of San Francisco; Mintigo of San Mateo, Calif.; Oktopost of Tel Aviv, Israel; and Uberflip of Toronto.
Marketo Accelerate is based in San Mateo, Calif.
“In today’s hyper-connected world, marketers are expected to deliver personalized brand experiences to their customers across all channels,” Marketo CEO Steve Lucas said in a statement. “Leveraging interactive content solutions, such as SnapApp, is an effective way to connect with customers, increase conversion rates and drive revenue.”
SnapApp’s software platform is designed for B2B marketers to create, publish and measure personalized, interactive content with a simple drag-and-drop interface and the ability to deploy any type of content across multiple channels.
Through SnapApp’s integration with the Marketo Engagement Platform, customers using SnapApp will be able to collect key engagement insights and receive more targeted feedback, helping Marketo’s clients improve the return on investment from their marketing campaigns.
“In the face of rapidly accelerating revenue goals and a changing buyer landscape, marketers are waking up to the reality that the old seller-centric playbook is on life support,” Seth Lieberman, founder and CEO of SnapApp, said in a release. “SnapApp is committed to providing marketers with tools that empower them to take full advantage of interactive content to create more personal, dynamic and engaging experiences for their prospects that will drive pipeline creation and revenue.”
SnapApp Inc. is a portfolio company of Providence Equity Partners, a global private-equity firm headquartered in Providence with $50 billion in assets under management. Earlier this month, SnapApp closed a $10.2 million Series B funding round from Providence Strategic Growth, the growth-equity affiliate of Providence Equity Partners.
SnapApp’s customers include Paycor Inc., Cisco Systems Inc., CEB Inc., Hewlett Packard Enterprise Co., Blackbaud Inc. and Equifax Inc. For more information, visit www.snapapp.com.
Kaylen Auer is a PBN contributing writer.
