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AN ­EVOLUTION: Kristen Regine, a Rhode Island College marketing professor, says colleges are adding more data courses with a focus on analytics as social media continues to gain in importance in marketing. 
PBN PHOTO/­MICHAEL SALERNO

Colleges embrace creator economy curriculum

Ten years ago, most social media marketing education focused intensely on controlling a brand’s messaging. Today, it’s been reimagined to prepare students for “a creator...

Make sure your content is swinging like a pendulum

Marketing trends come and go. A pendulum is a prime example of a marketing trend’s life cycle. A push in one direction is returned...
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