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SPECIALIZED HELP: Elizabeth Boyle Eckel, chief marketing and corporate communications officer at The Washington Trust Co., says the bank decided to hire a public relations agency because of the need for sophistication and expertise in a digital age.  PBN PHOTO/MICHAEL SALERNO

More companies, government groups turning to PR firms to handle marketing

Business Services 03/31/2023

Search engine optimization didn’t exist when Elizabeth Boyle Eckel started working at The Washington Trust Co. in 1991. The internet was in its infancy. Boyle...

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