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STAYING RELEVANT: Greenwood Credit Union CEO and President Frederick Reinhardt says credit unions need to adapt to how younger people prefer to bank, as many don’t use ATMs, barely use cash and don’t want to swipe a card, preferring to pay with their phone or a tap.
PBN PHOTO/ELIZABETH GRAHAM

Gen Z banks differently; can credit unions keep up?

Gen Z is poised to become the most powerful force in consumer finance in the coming years, but credit unions risk missing out if...
ALL IN THE FAMILY: James Manzo and fiancée Vanessa Fonseca, co-owners of Cleanville Laundromat in Smithfield, with laundry attendant Maggi Fonseca folding clothes in the background. 
PBN PHOTO/MICHAEL SALERNO

Cleanville Laundromat offering clean clothes and convenience

While scrolling on TikTok last year, a video about ways to generate passive income piqued James Manzo’s interest. The video inspired Manzo, who works in...

#MoreBusiness

Does your company frequently update and post on its social media profiles? Yes: 75% No: 25% What social media platforms does your company use to promote itself?...
LESSON LEARNED: Savannah Campbell has built her business Caribe & Co. LLC with the help of her presence on TikTok, but with talks of banning the social media platform, she has diversified her marketing. 
PBN PHOTO/­MICHAEL SALERNO

Threat of TikTok ban has some businesses changing plans

Last summer, Savannah Campbell made a commitment to herself to post on TikTok every day to boost her business. Campbell’s original strategy was working. In...
PLANNING AHEAD: Trailblaze Marketing Digital Media Manager Kyle Steinberg, left, shares ideas with co-worker Jen Guimond, center, and company founder and President Christopher Parisi. 
PBN PHOTO/PAUL J. SPETRINI

Trailblaze Marketing is using AI to blaze trails

2024 PBN Innovative Companies Awards CREATIVE: Trailblaze Marketing TRAILBLAZE MARKETING IS SEIZING the potential of artificial intelligence. AI, according to Christopher Parisi – the Providence-based marketing firm’s...
Sarah ­Florini

Banning TikTok won’t solve social media’s foreign influence

When President Joe Biden signed a $95 billion foreign aid bill into law on April 24, it started the clock on a nine-month window...

TikTok sues U.S. to block law that could ban the social...

TikTok and its Chinese parent company ByteDance are suing the U.S. over a law that would ban the popular video-sharing app unless it's sold...

U.S. applications for jobless benefits rise to highest level in two...

The number of Americans applying for jobless benefits rose to their highest level in two months last week, but layoffs remain at historically low...

Being social?

Do you encourage your employees to promote your company on their social media channels? Yes: 67% No: 33% What do you often use social media for? Employee recruiting:...
THE TIKTOK LOGO is omnipresent on teenagers' phones. A recent study sponsored by Citizens Financial Group Inc. in conjunction with Junior Achievement found that 40% of teenagers are considering becoming social media influencers.

Bank-sponsored study: 40% of teens considering career as influencer

PROVIDENCE – Forty percent of teens say they are considering a career as a social media influencer, aspiring to become tomorrow’s pitchmen – chattering,...
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