THE STORY: All WaterRowers sold throughout the world are made at the company’s Warren manufacturing facility. John Duke submitted the patent for the rower in December 1987 and the first rowers sold to the public were released in 1988. They are used at collegiate fitness and training centers, health care facilities and luxury hotels, but the largest share are produced for home use.
› More than 1,000 units are built per week, with volume varying based on domestic and international demand
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› A polycarbonate tank is used with all rowing machines, while frames vary from wood to aluminum, stainless steel, and wood/aluminum hybrids
› Rowers range in price from $895 to $2,500
› The design aesthetic and water resistance, as well as being American made, are key to WaterRower’s marketing strategy
› Upward of a dozen people are involved in the production of each machine, including woodworkers, welders, painters/stainers and quality control staff
› WaterRower employs over 250 people globally, with the vast majority in Warren
Jaime Lowe is a PBN contributing writer.
