BOSTON – Citizens Financial Group Inc. is opening its first wealth-management center in the Boston area, according to a Boston Business Journal report.
The Providence-based bank will convert an existing bank branch into the new center on Boylston Street in the affluent village of Chestnut Hill.
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The move to bolster the bank’s wealth-management business aligns with the directive of CEO Bruce Van Saun, who sees room to grow in fee-based revenue.
And while the bank has embraced digital-investment adviser services, or robo advising, with the partnership earlier this year with the fin-tech company SpeciFi, the decision to open a physical wealth-management location shows Citizens is also looking to capitalize on human-to-human relations.
The center is expected to open in early 2018.
