(Providence, RI) Mark Curtis, an award-winning journalist and political author has earned his Doctor of Education in Educational Leadership degree from St. Mary’s College of California.
Curtis completed his Doctoral Dissertation in a study of how Rhode Island voters in generational age groups made different media choices in terms of how they gained information about politics in the 2008 Presidential election and beyond.
“People are very much creatures of habit,” said Curtis, “They gravitate toward what they grew up with or used all their lives in terms of news coverage.” The study found that voters over age 60 still gravitate to traditional media of newspapers, radio and television. The youngest voters, age 18 to 30, are completely opposite, using Internet based news and social media, almost to the exclusion of newspapers and TV.
“Any candidate running for office needs to use a two-tiered media strategy if they want to appeal to all voters,” Curtis said. Many analysts credit a similar strategy for Barack Obama’s victory in the 2008 Presidential campaign.
Curtis is the Chief Political and Investigative Reporter for WLNE-TV ABC 6. In addition, Curtis is an Adjunct Lecturer in the Communication Department at Rhode Island College. He is also the owner of MarkCurtisMedia.com, a communications and political consulting firm in Danville, California.
In addition to his Doctorate from St. Mary’s College Curtis earned his Bachelor of Arts in Broadcast Communication from Marquette University and his Master of Arts in Mass Communication from the University of Florida.