Frederick J. Hodges III, above, is the fourth generation in his family to run Hodges Badge Co. in Portsmouth, where the manufacturer churns out award
ribbons for everything from horse shows to corporate events nationwide. Hodges is ushering the 90-year-old company through the technology age, in which fewer sales are coming from the traditional mail-order catalog and more from the
Web site. /
Frederick J. Hodges III, above, is the fourth generation in his family to run Hodges Badge Co. in Portsmouth, where the manufacturer churns out award ribbons for everything from horse shows to corporate events nationwide. Hodges is ushering the 90-year-old company through the technology age, in which fewer sales are coming from the traditional mail-order catalog and more from the Web site.
