PROVIDENCE – Bally’s Corp., which operates casinos in Lincoln and Tiverton, has launched a new annual campaign to support the American Cancer Society’s push to end breast cancer.
Bally’s will partner with Teremana Tequila, Cointreau and American Beverage Marketers for the new campaign, titled “Pink Your Drink,” to sell two special alcoholic beverages throughout October – the Pink Your Drink Margarita and Pink Your Drink Mocktail – at participating Bally’s properties, including in Lincoln and Tiverton. Bally’s says each property will donate $1 to the American Cancer Society for each special mocktail and/or cocktail sold.
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Additionally, Bally’s is contributing $10,000 to the society as part of this campaign, the company says.
“We are excited to launch our annual ‘Pink Your Drink’ campaign, which not only allows us to create unique and delicious beverages but also enables us to contribute to the important work of The American Cancer Society,” Bally’s President George Papanier said in a statement. “By partnering with renowned brands like Teremana Tequila and Cointreau, we aim to raise awareness and funds for breast cancer research and support, while providing our guests with an exceptional experience.”
James Bessette is the PBN special projects editor, and also covers the nonprofit and education sectors. You may reach him at Bessette@PBN.com. You may also follow him on X at @James_Bessette.
