CIOs allowing social media use

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MENLO PARK, Calif. – More than half of chief information officers allow their employees to use social media while at work for business purposes, a survey by IT employment agency Robert Half Technology found.

The number, 51 percent, has greatly increased in 2011 from the 19 percent seen in 2009.

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Nevertheless, 31 percent of the surveyed organizations completely prohibit social media use at the office, it said.

“Companies recognize the value of using social media for brand building, whether it’s marketing a product, offering customer service, gathering information, or simply listening to what fans and followers have to say,” said John Reed, executive director of Robert Half Technology.

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The company offered four tips on using social media during work:

  • Know the rules of the road. Make sure you’re clear about what type of social networking use is permitted within your organization.
  • Exercise discretion. Never share sensitive or confidential company information or post negative comments about your employer, or current or potential clients and customers.
  • Get the scoop. If permissible, use social media sites at work to connect with customers and clients, follow thought leaders in your field or gather industry news.
  • Play it safe. If you use social media on behalf of your company, make sure you protect your feeds by creating secure passwords, refraining from clicking on questionable links and limiting access to select employees.

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