Katie Liberman |
Trinity Repertory Company executive director
What does it mean to “be back”?
I arrived as executive director at Trinity Repertory Company on Sept. 1, just as we kicked off our first fully fledged, in-person season since March 2020.
But being back for us is not quite the same as returning to 2019. We encounter the narratives on stage in a new light after everything we have lived through and experienced in the past two years.
We are working to find ways to encourage those who have lost the rhythm of theatergoing to return to something they loved. Some of what we have honed in on that might help you includes:
• Building personal relationships with each of our audience members. I have sent emails directly to those who might have lapsed in their attendance at Trinity.
• Celebrating those who have come back with special and meaningful acknowledgement of new and returning members of our community.
• Focusing on what we do best – the highest-quality artistic work on stage.
• Reminding our audience of the memorable experience of a night out.
• Creating a space that welcomes everyone – it does not matter if you have been here before, we have something to offer.
The transition from COVID hiatus to fully reopening takes time.
Customers will care about personal relationships that have been built and they recognize meaningful acknowledgement of their support.
Remind them of what your business does best.
