Crisis spurs businesses to reevaluate their worth

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SERVICES SOUGHT: Certified public accountant and certified business appraiser John E. Barrett Jr., principal at Barrett Valuation Services Inc., has experienced increased demand and new challenges in calculating business values since the pandemic hit. / PBN PHOTO/MICHAEL SALERNO
SERVICES SOUGHT: Certified public accountant and certified business appraiser John E. Barrett Jr., principal at Barrett Valuation Services Inc., has experienced increased demand and new challenges in calculating business values since the pandemic hit. / PBN PHOTO/MICHAEL SALERNO

As principal of Barrett Valuation Services Inc., John E. Barrett Jr. staked his career on his ability to assess risk. But the metrics he has long relied on to calculate a company’s risk, and in turn, its value – historical performance and cash flows, market values, and assets – fail to capture the rollercoaster ride

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