BOSTON – CVS Health recently announced the opening of a Digital Innovation Lab based in Boston.
The Boston-based lab will be working on new digital services and personalized service capabilities that strive to better integrate the personal pharmacy and health spaces.
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CVS Health has been working to give customers a more fully integrated front store and pharmacy experience, and the digital lab is expected to the increase the pace of digital innovation throughout the company’s business by rapidly testing, improving, and implementing programs.
CVS Health is expected to bring to market such digital services as allowing customers to get in-store pharmacy reminders as well as apps that permit mobile phones to act as remote diagnostic tools. With CVS Health services reaching 100 million customers each year, the innovations may prove immediately influential.
