1. As Bally’s first vice president of global responsible gaming, what is your vision for this role and how it can cover existing gaps in these focus areas? I am committed to forging a new path in the industry that not only adheres to but sets new benchmarks in responsible gaming and guest safety. I envision a future where the Bally’s brand is not just associated with but is the epitome of responsible gaming and corporate responsibility.
2. You’ve led responsible gaming initiatives for Rush Street Interactive, William Hill/Caesars, and International Game Technology PLC. What were some of the programs you implemented and oversaw in those positions? At IGT … I carved out a niche in responsible gaming accreditation, securing top certifications from accrediting bodies such as the World Lottery Association. … This expertise was critical in my role with William Hill, where I created its first North American responsible gaming program post-PASPA [Professional and Amateur Sports Protection Act]. My role involved developing new policies and spearheading responsible marketing compliance programs.
3. Can those programs carry over to Bally’s? What programs do you plan to initiate in your first year with the company? They absolutely carry over. … Responsible gaming and problem-gambling programs work wherever they are implemented, as long as they have leadership support. … Moving forward, my focus will shift to a comprehensive evaluation of our operational processes across North America, taking lessons from our operations in the U.K. and Spain. This framework will encompass robust policies, streamlined procedures and innovative programs, all meticulously designed to fortify our market position and drive sustainable growth.
4. What risks exist with online gambling compared to in-person? The biggest risks online are found in the convenience and accessibility of iGaming and sports betting products because they can be accessed through a mobile device any time of day from any place that is convenient to a consumer.
5. How can Bally’s mitigate these risks? Some of our safeguards are geofencing technology; comprehensive KYC [know your client] procedures; responsible gaming resources such as a self-assessment tool for problem-gambling; personalized limits on deposits, spending, sessions and wagers; options for cool-off periods and self-exclusion; and access to local resources for problem-gambling assistance and treatment in Rhode Island.
