Hasbro inks licensing deal with 4moms parent

PAWTUCKET – Hasbro Inc. (NYSE: HAS) has reached a licensing agreement with Thorley Industries LLC for two new products to be launched this year and additional products to be developed over the next 12 months. Financial terms were not disclosed.
“We are thrilled to be working with Hasbro,” Robert Daley, founder and CEO of the Pittsburgh consumer products company, said in a statement on Friday. “Hasbro is a worldwide leader in children’s products, and we are excited to have reached this agreement.”
Thorley, founded in 2005, focuses on leveraging low-cost electronics to develop new products for established industries. It is the creator of award-winning juvenile products under the 4moms brand – named for the four mothers of the company’s first focus group, who now lead its Council of Moms – that are sold at Amazon.com, BabyCenter.com, Target.com, Babies ’R Us and specialty stores nationwide.
“The Thorley team is exceptionally innovative,” said Duncan Billing, Hasbro’s chief marketing officer. “We have been very impressed by their unique ability to marry technological innovation with a deep understanding of consumer needs to develop revolutionary new products.”
Hasbro Inc. (NYSE: HAS) – the world’s second-largest toymaker – designs, manufactures and markets games and toys under brands including Playskool, Tonka, Milton Bradley, Parker Brothers, Tiger and Wizards of the Coast. Additional information is available at www.hasbro.com.