PROVIDENCE – The Providence Journal has received Cars.com’s Phoenix Award for the largest increases in year-over-year sales and retention in automotive advertising.
The national ad sales award was announced at Cars.com’s recent 2006 Affiliate Awards Summit, which recognized outstanding sales and marketing achievements in automotive advertising among the leading local media partners of the Cars.com network.
“We are thrilled to be honored for such a prestigious national award,” said Paul Farrell, senior vice president of advertising for The Providence Journal.
“The recognition is a great reflection of our company’s investment in our projocars.com brand and also speaks to the wonderful efforts of our entire automotive sales team with special notice given to Marisa DePalma and Barry Lindia.”
The Journal’s automotive Web site, projoCars.com, is an affiliated network of Cars.com, an inventory search tool of new and used automobiles. Cars.com is a division of Classified Ventures, LLC, which is owned by five leading media companies, including the Journal’s parent company, Belo Corp.
The Journal shared the Phoenix Award with the Asbury Park Press (Neptune, N.J.).
The Providence Journal is part of Belo Corp., one of the nation?s largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets.
A Fortune 1000 company with approximately 7,100 employees and $1.6 billion in annual revenues, Belo operates in some of America?s most dynamic markets in Texas, the Northwest, the Southwest, the Mid-Atlantic and Rhode Island. Belo owns 20 television stations, six of which are in the 15 largest U.S. broadcast markets. The company also owns or operates seven cable news channels and manages one television station through a local marketing agreement. Belo?s daily newspapers are The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, Calif.) and the Denton Record-Chronicle (Denton, Texas).
The company also publishes specialty publications targeting young adults, affluent populations and the fast-growing Hispanic market, including Quick and Al Dia in Dallas/Fort Worth, and El D and La Prensa in Riverside. Belo operates more than 30 Web sites associated with its operating companies.
Additional information is available at www.belo.com.