Kass Ferland Haroun’s interest in magic started in childhood, watching their grandmother divine the future from coffee grounds.
But it was only during the pandemic that the Cranston resident’s fascination for the mystical world became a business. Goddex Apothecary launched in August 2020, selling candles, balms and incense inspired by tarot and Greek mythology at local shops and farmers markets. Thanks to skyrocketing success, the venture quickly became Ferland Haroun’s full-time job, with a dedicated studio space in West Warwick and a handful of workers to help churn out the products now sold in stores nationwide and in Canada.
Ferland Haroun, the mastermind behind scent pairings, new products and hand-drawn labels, credited their success to the growing interest in the spiritual world. While misnomers and misunderstandings about witchcraft still run rampant, more people are realizing what Ferland Haroun has long recognized: that magical energy is simply another way to take control of one’s life.
Products range from $12 incense to $99 candle sets and are available online, as well as at local shops and markets.
Nancy Lavin is a PBN staff writer. Contact her at Lavin@PBN.com.