Local convenience store brand has staying power

LOCAL FLAVOR: Roger Lapierre is the founder, owner and key principal of Li’l General convenience stores. Lapierre started with one store in 1970 in Woonsocket and has evolved the business to six franchise locations throughout northern Rhode Island. / PBN PHOTO/MICHAEL SALERNO
LOCAL FLAVOR: Roger Lapierre is the founder, owner and key principal of Li’l General convenience stores. Lapierre started with one store in 1970 in Woonsocket and has evolved the business to six franchise locations throughout northern Rhode Island. / PBN PHOTO/MICHAEL SALERNO
The first night he came home after opening his first Li’l General store, having invested much of his money in the venture as a 31-year-old, married, U.S. Marine veteran, then with five children, Roger Lapierre felt defeated. “I got home, and I started crying. I thought I had made a big mistake,” Lapierre said. “I…

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