Lee Gorman – who as head of The Gorman Group filed for liquidation in U.S. Bankruptcy Court last June – has a new place to hang several new hats. Gorman’s year-old rebound company, Integrated Market Concepts of East Providence, was acquired by Trainor Associates on May 1. Gorman was made partner and named executive vice president and creative director. The deal added about $12.5 million in capitalized billings (mostly in the area of technology and manufacturing) to Trainor’s roster of health and financial services clients, according to Trainor.
Providence start-up Nail has launched a new round of air strikes against cheesy and oppressive furniture ads with another installment of its Alpert’s of Seekonk campaign. The five spots with the tagline “Time for New Furniture?” debuted April 26. A favorite: The chainsaw-wielding housewife who, upon destroying most of her furniture, learns she might be a sweepstakes winner.
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The Massachusetts Restaurant Association has awarded Providence’s Gregory & Cooney, Inc. a Best of Show award for a booth the agency designed on behalf of Downeast Coffee. The nautical-theme display debuted at the annual Northeast Foodservice and Lodging Show in Boston on April 25 through 27. Downeast Coffee is a specialty coffee roasted and sold by Excellent Coffee Company of Pawtucket, RI., owners of Ocean Coffee Roasters cafes.
Providence’s Read, Tatulli & Purdy has a new name and slogan to reflect what partners Dale, Joe and David are calling “major changes to strengthen our capabilities.” As rtp, the six-year-old agency is offering “creativity, commitment and results” through Web site development, e-commerce and custom packaging, in addition to traditional marketing mediums.
Providence’s Duffy & Shanley, Inc., has been named a 1999 OBIE awards finalist for some short-lived, pro-bono work that obviously made a lasting impression. The campaign, on behalf of Providence’s Amos House shelter for the homeless, consisted of street stencils of the human form executed in water-based paint. The images were laid down at 5:30 a.m. on a freezing February morning in high-profile areas of Providence. The accompanying copy read “It is not where a man died. It’s where he slept.” The 57th OBIE awards show will be held June 24 at the New York City Public Library.
ADWEEK has named RDW Group, Inc.’s Providence office among New England’s top-ten agencies based on 1998 revenues. The agency, which ranked 9 (above Allen & Gerritsen of Watertown, Mass.), was reported to have grossed $9.4 million last year. The company came in fourth among agencies with the largest increase in billings between 1997 and 1998. That listing was based on a 60.3 percent, or $23.8 million, increase in capitalized billings, to $63.3 million.
Newcomer Cote & D’Ambrosio of North Kingstown has been named agency of record by Elite Communications, a Cellular One dealer with locations in Providence and East Providence. The two-year contract calls for a marketing program that is expected to launch mid-month and include radio and billboards.
Eric Cote is a former press secretary to Gov. Lincoln Almond. Ken D’Ambrosio of the Army’s “be all you can be” and AT&T’s “reach out and touch someone” fame worked 22 years in New York City as a creative director, film producer, commercial photographer and author.
