WARREN – MarketingSherpa says it has collaborated with Microsoft to provide complimentary MarketingSherpa membership licenses to 4,500 independent Microsoft software vendors, totaling more than 13,500 users.
“Microsoft is the perfect launch partner for MarketingSherpa Memberships,” said Anne Holland, founder of MarketingSherpa. “The gift of a complimentary MarketingSherpa membership will provide thousands of Microsoft ISVs access to an expansive research database, an archive of hundreds of case studies and interviews, and thousands of creative samples. MarketingSherpa resources will help ISVs improve their software marketing results with practical how-to information.”
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Warren-based MarketingSherpa is a research firm publishing practical case studies and benchmark guides for its 237,000 weekly readers in the marketing profession. Topics covered include practical how-to and exclusive data and proven tactics in business-to-business marketing, e-commerce and e-mail marketing, landing-page design, search marketing, telemarketing, media relations, marketing measurement and online subscription marketing.
