40 Under Forty Awards 2024
Michelle Pelletier | 39
Assistant Vice President of Marketing and Communications, The Beacon Mutual Insurance Co.
What is the biggest challenge currently facing your industry and how are you responding to it? The sheer volume of competing messages that consumers receive daily. With the advent of digital media, consumers are bombarded with advertisements, social media updates, emails and content from countless brands vying for their attention. We work to cut through the noise by focusing on creating clear, concise and compelling messages that directly resonate with the needs and challenges of businesses in the region. One powerful approach is to utilize storytelling as a tool to humanize our brand and establish an emotional bond with our customers.
What was your first job? A linesman and soccer referee for youth soccer.
What is your greatest attribute that you bring to your job? Positivity is a powerful and invaluable asset that I bring to my job every day. A positive attitude not only brightens my own outlook but also has a ripple effect on my colleagues and the overall work environment.
What is your favorite Rhode Island food or drink? I love any kind of local seafood.
What was your last streaming or cable binge watch? We’re currently “rewatching” “Seinfeld” on Netflix for the fourth or fifth time.