Marketers Encouraged to Attend This Half-Day Seminar to Be Held at Microsoft Seminar Facility in Waltham

WELLESLEY HILLS, Mass.–(BUSINESS WIRE)–The New England Direct Marketing Association (NEDMA) is presenting the “B2B Marketing Workshop: How to Get More Leads Through Print, Email, and the Web,” Monday, February 26, 2007.

According to Dianna Huff, workshop presenter, “Today’s marketing professionals are busy, stressed, and under pressure to generate leads via ‘integrated’ marketing campaigns. This workshop is designed to give attendees practical lead generation strategies they can put to use immediately.

Boston-area business-to-business marketers are encouraged to join Karen Gedney, Dianna Huff, and Jonathan Kranz as they present tips and strategies for getting more leads through the three B2B “biggies,” print collateral, email campaigns, and Websites. Attendees will learn the following:

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Ideas for creating content prospects will really want to read
Power tools for salespeople making those crucial follow-up calls
Dos and Don’ts for B2B email campaigns
Common pitfalls of B2B Websites – and how to eliminate them
The half-day seminar is being held at the Microsoft Seminar Facility in Waltham, Massachusetts, February 26, 2007 from 9:00 AM to 12:30 PM. Cost is $89 for non-members, $79 for members and registration must be received by February 22. To register, call 781-237-1366 or visit

Workshop Speakers

Karen Gedney is a ClickZ columnist on B2B email marketing, and Principal of Karen Gedney Communications []. Dianna Huff is a Contributing Editor for MarketingSherpa and Principal of DH Communications, Inc. []. Jonathan Kranz is a frequent contributor to MarketingProfs, the author of Writing Copy for Dummies, and the Principal of Kranz Communications []. All three have extensive experience in B2B marketing and marketing communications consulting and copywriting.


The New England Direct Marketing Association is a regional, professional association for all those interested in direct marketing. Membership is composed of leading area companies that use direct marketing, direct marketing agencies, independent professionals, educators, and students. NEDMA sponsors an extensive series of events, including monthly business/dinner meetings, half-day seminars, an annual conference and an awards program. The group’s Website can be accessed via