ATTLEBORO – Beer and wine self-serve technology that captures demographic data of customers developed by California-based company iPourIt has been installed at North Bowl Lanes bowling alley in Attleboro, the company announced in a news release.
The bowling alley just renovated its bar area, and now features a wall of craft beer and cider with 12 self-serve taps. The facility is owned by Ed and Kelli Kinsey.
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“iPourIt gives us the ability to serve drinks even when the full-service bar is closed,” said Ed Kinsey.
The new system captures demographics such as gender, ZIP code, products poured and the amounts poured to assist operators in future business decisions, said iPourIt.
The company was founded in 2012. According to the iPourIt website, its systems are also in use at the Tiverton Casino.
Susan Shalhoub is a PBN contributing writer.
