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HASBRO'S Frozen dolls are expected to have a large market share in the fourth quarter, coinciding with a release of Disney's Frozen 2. / BLOOMBERG NEWS PHOTO ILLUSTRATION/MARISA GERTZ

The race is on to be this holiday’s hottest doll–and billions...

NEW YORK – Holiday Barbie has some fierce competition this coming shopping season, and more than playtime is at stake. As the critical fourth quarter...
MATTEL INTENDS TO make a live action Barbie movie starring Margot Robbie. / BLOOMBERG NEWS

Following Hasbro’s model, Mattel’s making a live-action Barbie movie

After more than a decade of trying, Mattel Inc. is making another run at taking Barbie to the big screen. A live-action film based on...
VISITORS POSE FOR PHOTOS with the Bumblebee character at the Universal Studios Hollywood theme park in California. / BLOOMBERG NEWS PHOTO/PATRICK T. FALLON

Mattel mired in longest slump since 2015, eyes Hasbro licenses

NEW YORK – Mattel Inc. extended its longest streak of daily declines since 2015 after Goldman Sachs analysts cut estimates following the toymaker’s loss...
BOTH HASBRO AND MATTEL warned investors in earnings calls this week that there are still more quarters of pain ahead after losing Toys R Us as a customer. / BLOOMBERG NEWS FILE PHOTO/JASON ALDEN

Not all fun and games for toymakers as Toys R Us...

NEW YORK - Major toymakers are still reeling from the loss of Toys R Us, even as retailers from Best Buy Co. to Party...
THE LENDERS THAT had planned to liquidate the remaining assets of Toys R Us Inc. have pivoted and are now working on bringing the brand back to life, according to new court filings. / BLOOMBERG NEWS FILE PHOTO/LUKE SHARRETT

Toys ‘R’ Us lenders plan brand revival as auction canceled

NEW YORK - The same Toys R Us Inc. lenders that have been taking heat for their role in the decision to liquidate the company...
MATTEL INC. reported a loss $311.3 million for the first quarter, dragged down by the bankruptcy of Toys "R" Us. / BLOOMBERG FILE PHOTO/DANIEL ACKER

Mattel’s Barbie brand carries quarter, mutes Toys `R’ Us effect

NEW YORK - Barbie’s back in town. Mattel Inc., which named a new CEO last week, softened the effect of Toys “R” Us Inc.’s demise as...
YNON KREIZ is the newest Mattel CEO. He recently told employees that he will focus on fostering creativity and expanding how Mattel uses its brands. / BLOOMBERG FILE PHOTO/ SCOTT EELLS

New Mattel CEO plays catch-up with rivals after four down years

NEW YORK - Mattel Inc., home of Barbie and Thomas the Tank Engine, has struggled for years trying to manage its way out of...
ONLINE AND VIDEO GAMES are increasingly taking up a bigger share of the global toys and games market. / BLOOMBERG

The world’s biggest toymakers aren’t having much fun

NEW YORK - There’s trouble in toyland, and it started long before Toys ‘R’ Us went bust. Sales at the world’s three biggest toymakers—Lego A/S,...

Toys R Us is said to miss vendor payments as woes...

NEW YORK – Toys R Us Inc. has missed payments to some suppliers in recent days as the U.S. division heads toward a likely...
WITH IT LOOKING more likely that Toys R Us will shutter its U.S. stores, toymakers are looking at a very different retail environment, especially for toys that do not have large marketing campaigns supporting them. / BLOOMBERG FILE PHOTO/LUKE SHARRETT

Toys R Us liquidation threatens to curb toymakers’ innovation

NEW YORK – Toys R Us Inc. doesn’t sell the most toys in the United States – that distinction goes to Walmart Inc. –...

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