Tag: Mattel
Dungeons & Dragons tells illustrators to stop using AI to generate...
The Dungeons & Dragons role-playing game franchise says it won't allow artists to use artificial intelligence technology to draw its cast of sorcerers, druids...
From design to contracts, companies embrace AI tools
Even if you haven’t tried artificial intelligence tools that can write essays and poems or conjure new images on command, chances are the companies...
Hasbro enters licensing agreement with Mattel tied to summer films
PAWTUCKET – Barbie, Hot Wheels, Monopoly and UNO are set to embark on a new friendship.
Hasbro Inc. and Mattel Inc. announced Tuesday that the...
Not just for kids: Toymakers aim more products at grown-ups
NEW YORK (AP) – Since the pandemic, Elizabeth Hulanick has turned to toys from her childhood to relieve stress.
She and her co-workers chip in...
The race is on to be this holiday’s hottest doll–and billions...
NEW YORK – Holiday Barbie has some fierce competition this coming shopping season, and more than playtime is at stake.
As the critical fourth quarter...
Following Hasbro’s model, Mattel’s making a live-action Barbie movie
After more than a decade of trying, Mattel Inc. is making another run at taking Barbie to the big screen.
A live-action film based on...
Mattel mired in longest slump since 2015, eyes Hasbro licenses
NEW YORK – Mattel Inc. extended its longest streak of daily declines since 2015 after Goldman Sachs analysts cut estimates following the toymaker’s loss...
Not all fun and games for toymakers as Toys R Us...
NEW YORK - Major toymakers are still reeling from the loss of Toys R Us, even as retailers from Best Buy Co. to Party...
Toys ‘R’ Us lenders plan brand revival as auction canceled
NEW YORK - The same Toys R Us Inc. lenders that have been taking heat for their role in the decision to liquidate the company...
Mattel’s Barbie brand carries quarter, mutes Toys `R’ Us effect
NEW YORK - Barbie’s back in town.
Mattel Inc., which named a new CEO last week, softened the effect of Toys “R” Us Inc.’s demise as...
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