Tag: Mcgill University
A marketing dilemma: How to handle a competitor’s setback
Imagine: You’re in charge of marketing for a major automaker, and your biggest competitor just recalled thousands of vehicles. Now customers are worried about...
Wendy’s ‘surge pricing’ mess a case study in stakeholder conflict
Just two words created a publicity nightmare for fast-food giant Wendy’s: dynamic pricing.
In late February, news broke that the chain was considering charging different...
We must be able to handle the truth
A minister told his congregation, “For next week’s sermon, I would like everyone to read the 17th chapter of Mark from your Bible. This...
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