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SOCIAL IMPACT: Rhode Island Medical Imaging Inc. Chief Marketing Officer Dana Alexander Nolfe has exponentially increased the health care practice’s presence on social media since she started with RIMI in April 2018. / COURTESY RHODE ISLAND MEDICaL
IMAGING INC.

Alexander Nolfe helps build R.I. Medical Imaging’s brand while brightens its...

C-SUITE AWARDS 2020 CHIEF MARKETING OFFICER, LARGE PRIVATE COMPANY: Dana Alexander Nolfe | Rhode Island Medical Imaging Inc. IF NUMBERS INFORM AN IMAGE, Dana Alexander...

The rise of account-based marketing

Marketing toward the largest crowd isn’t going to cut it. Instead, target specific decision-makers and influencers you want to reach with personalized, customized campaigns. Account-based...

Marketing and sales: 5 ways to make 2018 your best year...

• Try something new. In their “Habits Across the Lifespan” study, Duke University researchers found nearly half of human behaviors are habit-based, regardless of age....

Waging Twitter war for fun and profit

Two of the U.K.’s most venerated museums recently went to war on Twitter. It began during #AskACurator Day on Sept. 13, when experts from more...

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