Tiffany abruptly drops CEO before first-ever Super Bowl ad

TIFFANY & Co. abruptly replaced CEO Frederic Cumenal after disappointing financial results, just hours before the jewelry chain introduced a new campaign with the first Super Bowl ad in its history.  / BLOOMBERG FILE PHOTO/KONRAD FIEDLER
TIFFANY & Co. abruptly replaced CEO Frederic Cumenal after disappointing financial results, just hours before the jewelry chain introduced a new campaign with the first Super Bowl ad in its history. / BLOOMBERG FILE PHOTO/KONRAD FIEDLER
NEW YORK - Tiffany & Co. abruptly replaced CEO Frederic Cumenal after disappointing financial results, just hours before the jewelry chain introduced a new campaign with the first Super Bowl ad in its history. Cumenal, 57, who had run the company since April 2015, is being succeeded on an interim basis by chairman and former…
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