Tiffany CEO says it’s his ‘duty’ to reveal diamonds’ provenance

TIFFANY & CO. CEO Alessandro Bogliolo said that the company's plan to reveal the provenance of its diamonds is an effort to attract more customers who value transparency. / BLOOMBERG NEWS FILE PHOTO/DANIEL ACKER
TIFFANY & CO. CEO Alessandro Bogliolo said that the company's plan to reveal the provenance of its diamonds is an effort to attract more customers who value transparency. / BLOOMBERG NEWS FILE PHOTO/DANIEL ACKER
NEW YORK - Tiffany & Co. is telling consumers where its diamonds come from as the jeweler tries to become more transparent in a notoriously opaque industry. Its top executive says the change was imperative. “This is a topic that has become more and more relevant for new generations,” CEO Alessandro Bogliolo said in an interview…

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