Verizon launches wellness guide

Aiming to help consumers navigate the world of health care, Verizon has consolidated listings in a new “Health and Wellness Guide” in the Verizon SuperPages 2004-05 phone book, with everything from hospitals, to doctors, to medical supplies, to counselors listed in the section under easy-to-understand headings.

Four of the 25 most heavily used yellow pages categories are health-related, Verizon said: physicians and surgeons (No. 2), dentists (No. 8), hospitals (No. 11) and pharmacies (No. 21). But market research indicates that almost one-third of people have trouble finding health care providers in the phone book, daunted by the many categories under which items can appear.

Providence is one of several markets in which the Verizon SuperPages will include the Health and Wellness Guide. Others include Boston; Worcester; Manhattan; Nassau County and New Brunswick, N.Y.; Richmond, Va.; and Oahu, Hawaii.

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