Villanova kickstarting shoe business with new storefront

GIANT STEP: Jay Villanova began his Casino Kicks shoe business on Instagram in 2018 and last December opened a brick-and-mortar store in Johnston. 
PBN PHOTO/MICHAEL SALERNO
GIANT STEP: Jay Villanova began his Casino Kicks shoe business on Instagram in 2018 and last December opened a brick-and-mortar store in Johnston. 
PBN PHOTO/MICHAEL SALERNO

In 2018, Jay Villanova decided to pursue his passion for shoes professionally and launched Casino Kicks. Villanova, who is a dealer at the casino at Encore Boston Harbor, says he started his business on Instagram as more of a side gig. But through posting daily, attending sneaker shows and consistently buying, selling and trading shoes

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