NORTH KINGSTOWN – Predictive analytics company Virtual DBS announced a partnership with DataBlockChain.io, a platform that combines big data, blockchain technology and artificial intelligence, according to a press release.
The marriage of analytics and blockchain will enable client businesses to better predict customer behavior, said Brad Mitchell, Virtual DBS founder and CEO.
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“Virtual DBS has leveraged innovative technology to drive acquisition, retention and growth for our clients,” Mitchell said in a statement. “By combining AI and machine learning with the billions of records in DataBlockChain.io, our partnership will deliver unique and powerful market intelligence to businesses of all sizes.”
DataBlockChain.io will be the first in the marketing industry to offer analytics of customers and markets that are powered by AI and delivered securely with blockchain, said Adam Mittelberg, the company’s chief marketing officer.
“Leveraging their expertise in analytics and digital marketing will enable our clients to accurately target their audience and reach them with innovative digital campaigns,” Mittelberg said in a statement.
Susan Shalhoub is a PBN contributing writer.
