During the early 1980s Paul Formal and his wife, Debbie, above, mailed thousands of postcards to companies in the Northeast they thought needed linens. The postcards included a toll-free number for their Providence business, Max Formal Co. The effort was so successful, they expanded their search for customers and today, thanks partly to the Internet, the nondescript shop has customers around the world. /
During the early 1980s Paul Formal and his wife, Debbie, above, mailed thousands of postcards to companies in the Northeast they thought needed linens. The postcards included a toll-free number for their Providence business, Max Formal Co. The effort was so successful, they expanded their search for customers and today, thanks partly to the Internet, the nondescript shop has customers around the world.
