PAWTUCKET – “Transformers: Revenge of the Fallen,” the new Paramount Pictures movie based on Hasbro Inc.’s toy brand, passed $300 million in domestic ticket sales just 14 days after it was released, The Associated Press reported.
The sales pace set by “Transformers” is the second-fastest in Hollywood history, behind only last year’s “The Dark Knight,” which made $300 million in 10 days, The AP said. (However, those figures are not adjusted for inflation.)
Beyond Cash Donations: How New Forms of Giving Are Transforming Not-for-Profit Accounting
Evolving Funding Landscape for Not-for-Profits Not-for-profit organizations are being asked to do more with less,…
Learn More
In addition, the “Transformers” sequel has made more than $600 million worldwide so far. The film was released June 24.
The poorly-reviewed blockbuster is on track to beat both the $319 million its 2007 predecessor film earned domestically and the $708 million the previous film made worldwide, according to Box Office Mojo.
The eye-popping pace of ticket sales for “Transformers” is good news for both Hasbro and Paramount, which had high expectations for the film. They hope another hit is in the pipeline with the forthcoming release of “G.I. Joe: The Rise of the Cobra,” another Hasbro-based Paramount film, on Aug. 7.
Hasbro also announced today that a charity premiere of the new “G.I. Joe” film will take place on Monday, Aug. 3 at 6:30 p.m. at Showcase Cinemas in Warwick. Tickets are $75 and all proceeds will be donated to Hasbro Children’s Hospital and Bradley Hospital. For more information, call (401) 727-5637.
