The American Marketing Association Southeastern New England Chapter this month donated $750 to Junior Achievement of Rhode Island, after raising the money through a silent auction. Several local companies supported the auction – most notably, the Providence Bruins, Citadel Communications and Smokey Bones.
The money will be used to support various JA programs designed to help young people understand business.
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AMA chapter president Brian Heil said JA’s “unique approach to educate and foster budding business skills in high-school students is a great fit for our organization,” and he added: “We believe this is the beginning of a long and successful relationship.”
The American Marketing Association is the largest and most comprehensive professional society for marketers, with 38,000 members in 100 countries.
