Sell innovation, not product

Since Mike Melillo founded Dockwa in 2014, the Newport-based startup that helps boaters research, plan and book cruising trips has raised invested capital of about $3.5 million and has more than a dozen employees. / PBN PHOTO/TRACY JENKINS
Since Mike Melillo founded Dockwa in 2014, the Newport-based startup that helps boaters research, plan and book cruising trips has raised invested capital of about $3.5 million and has more than a dozen employees. / PBN PHOTO/TRACY JENKINS
Stewart Butterfield, founder and CEO of Slack, recently said, "No small innovation ever caused a large shift in how people spend their time and no…

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