A popular Cox Communications advertising slogan reads: “Cox. Better Products, Better Service, Better People.” Indeed, there are few in the public relations industry better than Cox’s own public relations director, Amy Quinn.
Joining the Cox Communications team in 2005 as a public relations manager, Quinn has developed public relations campaigns and media initiatives for the telecommunications giant. In addition, she established a comprehensive employee communication program, which included an e-mail newsletter and magazines.
In 2007, Quinn and her team launched an ambitious marketing campaign, which included television, print, radio and external media relations to promote Cox products in the New England area and to maintain a competitive marketing platform for her company.
“We needed a multidimensional campaign that would promote a key competitive differentiator for Cox: our people and the service they provide,” Quinn wrote in her 40 Under Forty application.
Since becoming public relations director in 2008, she has expanded her work for Cox, helping the company stay competitive in the Northeast telecommunications market.
Her career success should not come as a surprise. Upon graduating with honors from St. Joseph’s University in Philadelphia in 1998, she received bachelor’s degrees in history and political science, a minor in women’s studies and held the title of the 1998 Atlantic 10 Conference Indoor Track 5,000 meter champion.
Quinn remembers her roots, citing her own parents as the most influential people in her career. “They taught me to embrace opportunities, set high standards and work hard to achieve my goals,” Quinn wrote. “Most importantly, they demonstrated how personal accountability translates into growth, development and ultimately, a successful and enriching life.” •
