ATTRACTION STRATEGY: R.I.’s chief tourism marketer setting plan to entice visitors for summer and beyond

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TABLE TALK: Anika Kimble-Huntley, second from left, chief marketing officer at R.I. Commerce Corp., confers with her staff at the R.I. Commerce headquarters in Providence. The staff includes, from left, Mark Brodeur, director of international and domestic group sales; Lindsay Russell, deputy director of communications and stakeholder engagement; and Robin Erickson, domestic tourism and marketing operations director.
PBN PHOTO/MICHAEL SALERNO
TABLE TALK: Anika Kimble-Huntley, second from left, chief marketing officer at R.I. Commerce Corp., confers with her staff at the R.I. Commerce headquarters in Providence. The staff includes, from left, Mark Brodeur, director of international and domestic group sales; Lindsay Russell, deputy director of communications and stakeholder engagement; and Robin Erickson, domestic tourism and marketing operations director.
PBN PHOTO/MICHAEL SALERNO
With the start of the peak tourism season approaching, Anika Kimble-Huntley is eyeing the billions of ­dollars that potential visitors to Rhode Island could pump into the local economy in the coming months. Kimble-Huntley has been R.I. Commerce Corp.’s chief marketing officer since September 2021, the person in charge of overseeing the strategies and campaigns…

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