Chris Ciunci
Should we be marketing now in a recession, or not?
As we face a recession in the midst of a pandemic, businesses are reviewing budgets and annual plans to determine where to make cuts....
This is the time to adapt your marketing
There are few things that cause business owners more anxiety than uncertainty, which COVID-19 has brought to us in spades. Despite the radical changes...
‘Wow’ your customers
Many organizations focus primarily on finding new customers. However, a strict emphasis on prospecting will underrepresent the majority of your sales. By neglecting customer...
The rise of account-based marketing
Marketing toward the largest crowd isn’t going to cut it. Instead, target specific decision-makers and influencers you want to reach with personalized, customized campaigns.
Account-based...
How to make meetings more efficient
Have you ever left a meeting feeling equally or more confused than when it began? If so, you’re not alone.
Consider the following statistics:
• According...
View marketing as an investment, not an expense
Peter Drucker, known as the father of modern management, once said, “Because the purpose of business is to create a customer, the business enterprise...
View your website as your online storefront
The digital era is in full swing. Imagine what could happen if a stronger website presence led to even 5 percent more conversions into...
Leverage your internal team
Consumers today are oversaturated with information, making it difficult to produce advertising that can successfully cut through the cluttered sea of modern media. Fortunately,...
Tell a compelling story
The human brain thrives on good stories. This is very good news for your marketing effort.
Today alone the average U.S. citizen will read thousands...
Ditch outbound marketing
As traditional outbound marketing strategies have become less useful, inbound marketing has become the most effective method of capturing new business. Inbound marketing involves...
