BCBSRI names Wofford CEO and president

MARTHA L. WOFFORD has been named CEP and president of Blue Cross & Blue Shield of Rhode Island. She is scheduled to start with the company in April. / COURTESY BLUE CROSS & BLUE SHIELD OF RHODE ISLAND
MARTHA L. WOFFORD has been named CEO and president of Blue Cross & Blue Shield of Rhode Island. She will start with the company in April. / COURTESY BLUE CROSS & BLUE SHIELD OF RHODE ISLAND
PROVIDENCE – Martha L. Wofford has been named CEO and president of Blue Cross & Blue Shield of Rhode Island, the nonprofit health insurer announced Tuesday. Wofford, who is expected to take the helm of the organization in mid-April, succeeds Kim A. Keck, who is now serving as CEO and president of the Blue Cross…

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