Getting a home mortgage shouldn’t be painful.
That’s the premise of a new mortgage company, Beeline Loans Inc., which recently opened in Providence.
Launched in February by CEO Nicholas Liuzza and general counselor Jessica Kennedy, along with four other owners, the business originates conventional residential mortgage loans and refinances.
Beeline formally launched in early May.
Its model is built on technology and ease of use. The idea is people looking for a home loan shouldn’t have to walk into an office to apply for a mortgage, said Kennedy.
“We can make this process less painful for people,” she said. “There is an inherent power imbalance, currently. We’re looking to invert that power imbalance, make people feel like there is humanity in the whole process and make it less transactional.”
The new company has 27 employees and is located in the Rising Sun Mills in Providence. The onset of COVID-19 has made its model more relevant, according to Beeline Loans.
“We do now at least have a solution for people that offers them the convenience of not having to go into a branch office,” Kennedy said.
Mary MacDonald is a PBN staff writer. Contact her at Macdonald@PBN.com.