A cynic burns his bridges before he gets to them
A friend of mine was a high school teacher at a tough, inner-city school. On the first day of school, he got on the...
Creating promotional Web videos
The consumer marketplace has spoken: It likes videos, and it likes to view them online. And therein lies an opportunity for small-business owners of...
Don’t let PowerPoint ruin your presentation
We’ve all been there at one time or another. It’s Friday afternoon after a big lunch. As the lights dim and the laptop begins...
To keep your customers, fix mistakes ASAP
You cannot put a price tag on customer loyalty; it is priceless.
Customers who return to you day after day, year after year will...
It’s not enough to have ‘satisfied’ customers
Customer satisfaction is dead.
Oh, there are a bunch of huge companies that haven’t figured it out yet. And there are a bunch of...
Career makeovers can unmake you
Talk about Superman pulling a phone booth-style switcheroo. There’s a New Zealander named David Kirk, who is now CEO of Fairfax Holdings, one of...
Tips for developing your brand
Developing what’s called a “personal brand” is a great way to achieve an edge over the competition. Suppose, for example, that your business has...
Systems trump ‘vision’ in growing a business
Just as successful professional football teams apply system-based strategies to increase productivity, applying a disciplined approach to new business opportunities will pay off for...
Three ways to lower your business tax liability
Smart businesspeople know this is the time of year to explore long-range tax-reduction strategies that may take months to put in place.
Here are three...
It’s not in what, but in whom you’re investing
When I say “investing” what one word comes to mind? Stocks? Day-trading? Hot tip? Jim Cramer? Booyah? Well, those are not the words I’m...
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