WARWICK – The Community College of Rhode Island is among 10 community colleges from around the U.S. in the running for a seven-figure grant that could help boost CCRI’s brand building and marketing strategies.
CCRI announced Monday that it is a finalist in the Lumina Foundation’s “The Million Dollar Community College Challenge,” which will award $1.9 million in total grants to support efforts deepening the connection between community colleges and adult students looking to pursue higher education.
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At the very least, CCRI will receive $100,000 from Indianapolis-based Lumina Foundation to support the college’s marketing efforts as a reward for being named a finalist. The $1 million prize will be announced in August, the college said. Additionally, all 10 finalists will receive technical assistance from Lumina Foundation to develop brand building and marketing plans, CCRI said.
CCRI is up against College of Eastern Idaho, County College of Morris in New Jersey, Great Falls College, Montana State University, Long Beach City College, Houston Community College, Madera Community College in California, Madison Area Technical College in Wisconsin, Minnesota State College Southeast and Northwest-Shoals Community College in Alabama.
CCRI Director of Marketing and Communications Amy Kempe said in a statement Monday that the college is excited that Lumina allowed CCRI to tell its story and “engage a new community of adults in a transformative power of a CCRI education.”
James Bessette is the PBN special projects editor, and also covers the nonprofit and education sectors. You may reach him at Bessette@PBN.com. You may also follow him on Twitter at @James_Bessette.
