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Marketing and sales: 5 ways to make 2018 your best year...

• Try something new.In their “Habits Across the Lifespan” study, Duke University researchers found nearly half of human behaviors are habit-based, regardless of age....

R.I. pitched as ‘Fun-Sized’

“Marketing is not a logo, it is not a brand,” said R.I. Commerce Corp. Chief Marketing Officer Lara Salamano, discussing the agency’s decidedly low-key...
THE R.I. COMMERCE CORP. launched a new tourism marketing campaign in November touting Rhode Island as "Fun-Sized." / COURTESY R.I. COMMERCE CORP.

Commerce drops broad tourism message for ‘Fun-Sized’ offerings

PROVIDENCE – There will be no successor to the much-criticized 2016 “Cooler & Warmer” state tourism campaign, R.I. Commerce Corp. Chief Marketing Officer Lara...

How to use professional translations in unexpected ways

Translations play an important role for any business that has international concerns. Whether it is for marketing materials, human resources management or research, the...
ROGER WILLIAMS UNIVERSITY'S School of Continuing Education has added marketing programs, geared toward entrepreneurs looking to launch a business, to its offerings.

RWU develops new small-business marketing program

BRISTOL – Fast-paced marketing programs geared toward entrepreneurs and time-strapped professionals looking to launch a business have been added to Roger Williams University School...

View marketing as an investment, not an expense

Peter Drucker, known as the father of modern management, once said, “Because the purpose of business is to create a customer, the business enterprise...

Make sure your content is swinging like a pendulum

Marketing trends come and go. A pendulum is a prime example of a marketing trend’s life cycle. A push in one direction is returned...

(add)ventures Elevates Talent on Design Team

New England-based multidisciplinary brand culture and communications firm (add)ventures announces exciting growth on its design team. Carli Kabilyo of Providence advances to assistant director,...

View your website as your online storefront

The digital era is in full swing. Imagine what could happen if a stronger website presence led to even 5 percent more conversions into...

(add)ventures Announces Promotions on Strategy, Content and Technology Teams

Providence, R.I. (June 23, 2017) – To meet the growing needs of its client partners, multidisciplinary brand culture and communications firm (add)ventures recently announced...
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