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Matthew Gray / PBN PHOTO/DAVID HANSEN

Five Questions With: Matthew Gray


Matthew Gray | Owner, Ragged Island Brewing Co. and Gray Matter Marketing; Board chairman, Discover Newport 1. What initiatives do you plan to push...
Raising the school’s voice: Laura Baldwin, chief marketing officer at Roger Williams University, said her role at the university boils down to connecting the right people with the right issues to solve problems. 
PBN PHOTO/­ELIZABETH GRAHAM

Shaping culture through branding

PBN Business Women Awards 2026 INDUSTRY LEADER | EDUCATION: Laura Baldwin, Roger Williams University chief marketing officer Laura Baldwin, chief marketing officer at Roger Williams University, helped...

(add)ventures Welcomes Jeff Connors as New Chief Growth Officer

(add)ventures, an independent, strategy and creative agency has hired Jeff Connors as its chief growth officer. Connors will lead the agency’s global growth strategy,...
ALEXIS GORRIARÁN has been named executive director of the Providence Tourism Council. / COURTESY PROVIDENCE TOURISM COUNCIL  

Gorriarán named Providence Tourism Council’s executive director

PROVIDENCE – Alexis Gorriarán, the longtime chairman of the Providence Tourism Council, has been named the executive director of the nonprofit agency, which is closely...
AN ­EVOLUTION: Kristen Regine, a Rhode Island College marketing professor, says colleges are adding more data courses with a focus on analytics as social media continues to gain in importance in marketing. 
PBN PHOTO/­MICHAEL SALERNO

Colleges embrace creator economy curriculum

Ten years ago, most social media marketing education focused intensely on controlling a brand’s messaging. Today, it’s been reimagined to prepare students for “a creator...
Lauren Beitelspacher

Online holiday shopping advice: check the return policies

’Tis the season for giving – and that means ’tis the season for shopping. Maybe you’ll splurge on a deal, thinking, “I’ll just return...
Murugan Anandarajan

As AI evolves, what skills will keep you employed?

Massive layoffs announced at Amazon.com Inc. recently serve as a reminder that artificial intelligence technology driving efficiency is also redefining what it takes to...
STRATEGIC PLANNING: From left, Half Street Group team members Nadia Engenheiro, digital and social media strategist; Account Director Hillary Lima; senior account executive Chelsea DeCesare; and account executive Kerri Tallman discuss a marketing plan at the public relations firm’s Providence office.
PBN PHOTO/TRACY JENKINS

Half Street Group building a brand for themselves, and others

PBN 2025 FASTEST GROWING COMPANIES $250,000 TO $2.5 MILLION 1. Half Street Group CEO (or equivalent): Mike Raia, founder and president 2024 Revenue: $812,956 2022 Revenue: $390,194 Revenue growth:...

KSA Marketing is driven by results

PBN 2025 FASTEST GROWING COMPANIES $250,000 TO $2.5 MILLION 3. KSA Marketing CEO (or equivalent): Katie Schibler Conn, founder 2024 Revenue: $2 million 2022 Revenue: $1.4 million Revenue...

Reach Consulting providing a ‘good’ mental health message

PBN 2025 INNOVATIVE COMPANIES Creative Marketing/Advertising Public Relations/Design: Reach Consulting LLC  BY ASKING a simple question, Reach Consulting LLC is revolutionizing how mental health resources reach...
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