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USING ALL THE TOOLS: Morgan Durfee, senior marketing manager at TribalVision, uses multiple media to get her clients’ messages across, with video taking an important role in campaigns. / PBN PHOTO/RUPERT WHITELEY

Durfee pursues clients’ perfect presentation

Women to Watch, Creative Services | Morgan Durfee, TribalVisionBy the time TribalVision Senior Marketing Manager Morgan Durfee joined the Warwick-based, outsourced-marketing company, she’d already...

‘Wow’ your customers

Many organizations focus primarily on finding new customers. However, a strict emphasis on prospecting will underrepresent the majority of your sales. By neglecting customer...

(add)ventures Grows Digital Capabilities with Marketing Talent

Teresina Francis of Dartmouth, Ma., joins multidisciplinary brand culture and communications firm (add)ventures as director, digital marketing/strategy, bringing more than 15 years of integrated...

The rise of account-based marketing

Marketing toward the largest crowd isn’t going to cut it. Instead, target specific decision-makers and influencers you want to reach with personalized, customized campaigns.Account-based...

Marketing and sales: 5 ways to make 2018 your best year...

• Try something new.In their “Habits Across the Lifespan” study, Duke University researchers found nearly half of human behaviors are habit-based, regardless of age....

R.I. pitched as ‘Fun-Sized’

“Marketing is not a logo, it is not a brand,” said R.I. Commerce Corp. Chief Marketing Officer Lara Salamano, discussing the agency’s decidedly low-key...
THE R.I. COMMERCE CORP. launched a new tourism marketing campaign in November touting Rhode Island as "Fun-Sized." / COURTESY R.I. COMMERCE CORP.

Commerce drops broad tourism message for ‘Fun-Sized’ offerings

PROVIDENCE – There will be no successor to the much-criticized 2016 “Cooler & Warmer” state tourism campaign, R.I. Commerce Corp. Chief Marketing Officer Lara...

How to use professional translations in unexpected ways

Translations play an important role for any business that has international concerns. Whether it is for marketing materials, human resources management or research, the...
ROGER WILLIAMS UNIVERSITY'S School of Continuing Education has added marketing programs, geared toward entrepreneurs looking to launch a business, to its offerings.

RWU develops new small-business marketing program

BRISTOL – Fast-paced marketing programs geared toward entrepreneurs and time-strapped professionals looking to launch a business have been added to Roger Williams University School...

View marketing as an investment, not an expense

Peter Drucker, known as the father of modern management, once said, “Because the purpose of business is to create a customer, the business enterprise...
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