Ninedot LLC owner Mark Bevington credits a purpose-driven approach to branding with helping the advertising and public relations firm survive the recession. Bevington, pictured above near the company logo, founded the business as a graphic design firm in 2001. He later expanded the company to focus on helping nonprofits and corporate entities shape a public identity around each client’s fundamental purpose. “I realized we could be more than designers, that we did not have to do only what the clients wanted,” he said. / PBN PHOTO/BRIAN MCDONALD
Ninedot LLC owner Mark Bevington credits a purpose-driven approach to branding with helping the advertising and public relations firm survive the recession. Bevington, pictured above near the company logo, founded the business as a graphic design firm in 2001. He later expanded the company to focus on helping nonprofits and corporate entities shape a public identity around each client’s fundamental purpose. “I realized we could be more than designers, that we did not have to do only what the clients wanted,” he said.
