WOONSOCKET – CVS/pharmacy has announced the promotion of Helena B. Foulkes to senior vice president of marketing and operations.
She most recently was senior vice president of marketing and advertising. Foulkes will continue to oversee those areas, CVS said, while taking on responsibility for the operational support of the pharmacy and front-store business.
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“Helena has demonstrated a keen insight into our customers and our brand, as well as the ability to drive results as an advocate for our customers,” Larry Merlo, president of CVS/pharmacy – retail, said in a statement yesterday. He also praised “her passion for retail pharmacy.”
A CVS/pharmacy employee for 14 years, Foulkes has worked in strategic planning, visual merchandising, category management and marketing. Her accomplishments include developing the CVS ExtraCare customer-loyalty program.
CVS/pharmacy, a division of Woonsocket-based CVS Corp. (NYSE: CVS), operates about 6,200 retail and specialty pharmacies in 43 states and the District of Columbia. Additional information is available at www.cvs.com.
