Entrepreneurship is the American way. Rhode Island is fortunate to have some amazing startup companies helmed by young entrepreneurs. These folks are not bound by the traditional business attire of a suit and tie and are often ensconced in a casual and comfortable vibe.
However, investor and client meetings can arise at the drop of a dime, and entrepreneurs need to ensure they have a working “business” wardrobe at the ready. Making an investment in a couple of well-cut and well-made suits, as well as a blazer, is a business necessity. These pieces need to be workhorses and the true staples of your business-attire foundation. I suggest suits in neutral colors with navy being at the top of the list.
For those who like a nice pinstripe, a subtle, narrow stripe can do wonders for elevating a meeting with potential investors.
For everyday attire, the sloppy or nerdy “I’m a creative genius” wardrobe, as featured on the HBO show “Silicon Valley,” will not cut it. Dressing casually still needs to be done with thought and purpose in the workspace.
Dressing is as much about perception as it is about self-esteem. Well-cut, properly proportioned casual items can make you look confident and in control while never appearing “overdressed.” A trim pair of cotton slacks cut for your body is a great, casual alternative to a wool dress trouser.
If a sport jacket is too dressy for the occasion, a piece of knitwear such as a cashmere sweater is appropriate and will complete a business look beautifully. In the winter, knitwear made of wool or cashmere works best, and in the spring and summer, lightweight, breathable cotton is the go-to. The same philosophy works with sport jackets; lightweight for summer and flannels in the winter.
Finally, let’s not forget about the shoes. Often, I see young, hip millennials strolling around in designer running shoes. This is a huge no-no. Running shoes definitely have a place and there are many styles that can work with a casual look. But for business, if a wingtip or loafer is not your style, a tailored ankle boot perfectly complements a well-tailored pant.
In the world of the entrepreneur, standard hours are not the norm and any look you choose should be able to migrate from day to night. Choose looks that are harmonious and options that work together for both creative brainstorms as well as funding meetings.
We all recognize that entrepreneurs are not 9-5, suit-wearing, cookie-cutter businesspeople. While clothing is really only window dressing, it is an important way to showcase individuality, help elevate internal and external perception and when done well, will serve to reinforce that your drive and determination are heads and tails above the pack.
Marc A. Streisand is the owner of Marc Allen Fine Clothiers in Providence and Newport.
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