Dunkin’ Donuts to rebrand as Dunkin’

DUNKIN' BRANDS is changing the brand name of Dunkin' Donuts to Dunkin', starting January 2019. / BLOOMBERG FILE PHOTO/PATRICK T. FALLON
DUNKIN' BRANDS is changing the brand name of Dunkin' Donuts to Dunkin', starting January 2019. / BLOOMBERG FILE PHOTO/PATRICK T. FALLON
PROVIDENCE – Dunkin’ Donuts plans to drop the Donuts effective January 2019, the Dunkin’ Brands announced Tuesday. To be clear, the company isn’t planning to contract or eliminate its confectionery offerings, but stores for the coffee and on-the-go restaurants around the world will officially be referred to as Dunkin’. The new, shortened name will appear…

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