Factories are finding ways to build a following on social media

Matthew McNulty

02/27/2026

ACTION: Composite manufacturer Moore Brothers Co. in Bristol uses social media to market its business. Floor technician and multimedia creator Jacob Rapoza, left, records computer numerical control programmer and operator Benjamin Calssen as he works on the CMS Ares 5 axis CNC Gantry machine. PBN PHOTO/MICHAEL SALERNO

For Moore Brothers Co., a midsized fabrication and engineering manufacturer in Bristol, the factory floor isn’t just a place to build custom composite parts for marine and aerospace clients anymore. It’s also a stage for a digital audience. A quick glance at the company’s LinkedIn account shows sweeping drone shots of its 45,600-square-foot facility, sleek

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